What is Public Relations?

 

 

So obviously, before we get into a lot of details, what exactly is public relations?

From Wikipedia we have a great definition: (http://en.wikipedia.org/wiki/Public_relations)

“Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.”

So, public relations is the communication between someone, or a company or business, and the general public.

Some questions I have from this are:

-How can you have good public relations when social media and individual posting is so prevalent in today’s society?

-Do people pay attention less to press releases because of social media?

-Are there large public relations agencies that companies hire (like an ad agency)?

-…or do companies just hire individuals to do public relations for their company?

Now is the fun part, going and finding the answers to these questions!

In fact, that’s probably how a lot of these posts are going to go. Once I’ve found an article or aspect of public relations that seems interesting, I’ll post the link, come up with some questions about it, then find the answers and post what I’ve found in my next post.

Sound good? Okay, now off to discover!

~Heather

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